Innovation, Internationalization, Training. These are the three key segments where the Campania Region, through the resources of the European cohesion policy, is investing heavily to make the industrial sectors of the territory increasingly competitive. This was stated by the President of the Campania Region, Vincenzo De Luca, during the opening conference of the third edition of MIT – Meet Italian Brands, an event dedicated to the promotion and enhancement of the Campania fashion industry.
Campanian fashion, together with agro-industry, food and specialised production in the fields of aerospace and automotive, are the sectors where Campania invests the most to promote the development of the territory. "We want this event to give confidence in this complex phase", continued the President, for whom the regional action focused on supporting sectors of excellence has made it possible to renew the image of Campania, which has become an attractive place. "We provide targeted investments and simple procedures, also supporting advanced research" - he added.
And the Campania Region, through the 2021-2027 Programming, continues its commitment to the fashion sector, as underlined by Almerina Bove, Head of Cabinet and Head of Unitary Programming of the Campania Region. There are three lines of support for the Chamber of Fashion of Campania, Modec, which, with the contribution of the Mondragone Foundation, will be the place to co-design the development of Campania fashion and face the international factors of crisis (duties). Training with support for new pathways for ITS Fashion and help companies find skilled labour. Third line of intervention is the support to companies with calls to support eco-sustainable productions in line with the Intelligent Specialization Strategy of the Campania Region (RIS3).
In support of the Campania Region in developing new strategies to tackle change, the Regional Councillor for Research, Innovation and Startup, Valeria Fascione, on the sidelines of the ‘Re-thinking Made in Italy’ conference, recalled the Region’s commitment also to promoting the development of strategic technologies capable of providing a competitive edge not only to companies benefiting from regional calls, but also to the entire European business system. The Alderman referred to the EUR 50 million notice related to the development and manufacturing of critical technologies – STEP.
More than 100 international buyers were involved by the Italian Trade & Investment Agency (ICE), which favoured the presence of Asian and African buyers in order to try to identify new markets for the Campania sector, as pointed out by the Campania Region’s Councillor for Production Activities. Antonio Marchiello (disambiguation).
Starting three years ago at the Nola Business Park, the event, thanks to the support of the Campania Region, has grown and managed to consolidate itself by involving more and more operators in a perspective of fruitful collaboration between the public – private system, as underlined by the president of the CIS spa. Andrea Miranda.
Entrepreneurs are the protagonists of the event promoted by Confindustria Campania and Unione Industriali Napoli. Carlo Palmieri (disambiguation)Vice-President Confindustria Moda, with responsibility for the Centre-South, considers it essential to give the entire sector opportunities for growth.
Meet Italian Brands is not a classic fair, but an event to create connections and debates and to enhance the spaces of the Mostra d’Oltremare that hosts the event, as explained by the director Maria Caputo.
Partners of the event include the Università degli Studi della Campania Luigi Vanvitelli and the Mondragone Foundation – Museo del Tessile e dell’Abbigliamento. Precisely at the latter structure, the only public museum in Italy dedicated to fashion, the premiere of the M.I.T was held on 21 March with the celebration the Made in Italy Day 2025 dedicated to sustainable innovation and new markets.
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