{"id":7723,"date":"2025-03-14T12:40:23","date_gmt":"2025-03-14T11:40:23","guid":{"rendered":"https:\/\/europa.regione.campania.it\/?p=7723"},"modified":"2025-09-18T14:17:24","modified_gmt":"2025-09-18T12:17:24","slug":"meet-italian-brands-competitivita-e-internazionalizzazione-della-moda-campana","status":"publish","type":"post","link":"https:\/\/europa.regione.campania.it\/fr\/meet-italian-brands-competitivita-e-internazionalizzazione-della-moda-campana\/","title":{"rendered":"Rencontrer les marques italiennes, la comp\u00e9titivit\u00e9 et l'internationalisation de la mode en Campanie"},"content":{"rendered":"<p>Du 24 au 26 mars, la Mostra d\u2019Oltremare de Naples accueillera \u00abMeet Italian Brands 2025\u00bb, un \u00e9v\u00e9nement consacr\u00e9 \u00e0 la promotion et au renforcement de l\u2019industrie de la mode en Campanie. L\u2019\u00e9v\u00e9nement a \u00e9t\u00e9 pr\u00e9sent\u00e9 par le conseiller pour les activit\u00e9s de production de la r\u00e9gion de Campanie, Antonio Marchiello, le vice-pr\u00e9sident de la section de la mode de l\u2019Union industrielle de Naples, Tommaso D\u2019Alterio, le pr\u00e9sident de CIS SpA, Andrea Miranda, et le directeur du bureau des partenariats industriels et des relations avec les organismes internationaux de l\u2019ICE, Matteo Masini, qui a pris la parole en liaison.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Meet Italian Brands 2025, la comp\u00e9titivit\u00e9 du secteur de la production de mode en Campanie\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/YAPu-xVLqNA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Cr\u00e9\u00e9e dans le cadre de la table de consultation r\u00e9gionale MO.DE.C, dans le but de renforcer les entreprises de mode sur la sc\u00e8ne internationale, l\u2019initiative s\u2019inspire des lignes de la strat\u00e9gie de sp\u00e9cialisation intelligente RIS3 de la r\u00e9gion Campanie, en ce qui concerne \u00abFashion, Made in Italy and Design\u00bb, dont l\u2019objectif, face aux transitions en cours n\u00e9cessaires et aux profonds changements mondiaux, est de cr\u00e9er les conditions fondamentales de la r\u00e9silience et de la comp\u00e9titivit\u00e9 de l\u2019ensemble du secteur de la production de mode en Campanie.<\/p>\n\n\n\n<p><em>Rencontrez des marques italiennes <\/em>2025 s'adresse aux secteurs du textile, de l'habillement (\u00e0 l'exclusion des sous-v\u00eatements), de la maroquinerie, de la chaussure et des accessoires (\u00e0 l'exclusion de la bijouterie) et est d\u00e9di\u00e9 \u00e0 ceux qui travaillent dans la production de marques \u00e9tablies, la production de marques de distributeur, les magasins directs, les r\u00e9seaux de franchise, les d\u00e9taillants et les multimarques.<\/p>\n\n\n\n<p>Un \u00e9v\u00e9nement unique bas\u00e9 sur une histoire s\u00e9culaire d'un secteur tr\u00e8s ancr\u00e9 sur le territoire qui englobe l'ensemble de la cha\u00eene de production, du textile \u00e0 l'emballage, de la cr\u00e9ation \u00e0 la distribution et \u00e0 la logistique.<\/p>\n\n\n\n<p>Les partenaires de l\u2019\u00e9v\u00e9nement promu par Confindustria Campania et Unione Industriali Napoli sont MODEC Regione Campania, ICE Agenzia per la promozione alestero e l\u2019internazionalizzazione delle imprese, CIS \u2013 Interporto Campano, Universit\u00e0 degli Studi della Campania Luigi Vanvitelli, Mostra d\u2019Oltremare et Fondazione Mondragone \u2013 Museo del Tessile e dell\u2019Abbigliamento. Pr\u00e9cis\u00e9ment \u00e0 cette derni\u00e8re structure, le seul mus\u00e9e public d'Italie consacr\u00e9 \u00e0 la mode, une anticipation aura lieu, le 21 mars, avec la <em>pr\u00e9sentation <\/em>le Made in Italy Day 2025<em> <\/em>consacr\u00e9s \u00e0 l\u2019innovation durable et \u00e0 de nouveaux march\u00e9s\u00bb.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 la contribution de l'Agence pour la promotion \u00e0 l'\u00e9tranger et l'internationalisation des entreprises, plus de 100 acheteurs et op\u00e9rateurs de 4 continents seront pr\u00e9sents. Le choix strat\u00e9gique de l\u2019ICE a consist\u00e9 \u00e0 accorder une attention particuli\u00e8re \u00e0 la recherche d\u2019interlocuteurs dans les domaines d\u2019activit\u00e9 \u00e9mergents et, tout d\u2019abord, entre ceux du continent africain et ceux des pays tiers riverains de la M\u00e9diterran\u00e9e. Observateurs et acheteurs seront les interlocuteurs de productions Private Label de qualit\u00e9 et d'entreprises de franchisage.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00abMeet Italian Brands 2025\u00bb se tiendra du 24 au 26 mars \u00e0 la Mostra d\u2019Oltremare \u00e0 Naples.<\/p>","protected":false},"author":2,"featured_media":7724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[99],"tags":[115],"class_list":{"0":"post-7723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-imprese"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet Italian\u00a0Brands, competitivit\u00e0 e internazionalizzazione della moda campana - Europa Campania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/europa.regione.campania.it\/fr\/meet-italian-brands-competitivita-e-internazionalizzazione-della-moda-campana\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Italian\u00a0Brands, competitivit\u00e0 e internazionalizzazione della moda campana - 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