The Campania Region presented itself to visitors and buyers with an even richer and more articulated offer, also thanks to what has been gained and consolidated in recent experiences.
There were many institutional presences, including the President of the Campania Region Vincenzo De Luca and Vice-President Fulvio Bonavitacola, the Councillor for Tourism Felice Casucci, the Director-General for Cultural Policies and Tourism of the Campania Region Rosanna Romano, the President of Unioncamere Andrea Prete, and many representatives of local authorities in Campania. Numerous representatives of Campania tourism.
During the event, President De Luca stressed the strategic importance of a new project, Salerno Airport, an infrastructure capable of facilitating arrivals thanks to faster connections to the main tourist destinations in Campania.
The stand will be animated by representatives of excellent food and wine that represent a driving force for the development of the entire regional tourism sector.
Fitto the program of meetings that concerned the Campania region characterized by rare scenic beauty to enhance, protect, connect and put into system; the collaboration between companies, academia, the public and private world for the relaunch of the Villages along the Health and Wellness director; the sustainability of tourism in Campania and the contribution of Marine Protected Areas.
The Vice President of the Campania Region Fulvio Bonavitacola during the presentation of the project BSB Borghi Health and Wellness described its vision of tourist offer that also wants to become a lifestyle model.
The President of Unioncamere, Andrea Prete, reiterated the importance of investments aimed at offering tourists in Campania an ever-increasing quality of services, starting with the way in which they reach tourist destinations in Campania.
Carlo Marino, President of ANCI Campania and Mayor of Caserta, at the 44th edition of the International Tourism Exchange, detailed the importance of the European Structural Funds for the improvement of services and infrastructures and for cultural policies aimed at further animating the Campania region and enriching an already vast tourist offer.
Annamaria Colao, Federico II University of Naples, at the BIT 2024 in Milan has relaunched health and well-being as a driver of tourism development in Campania.
The General Manager of SCABEC Luigi Riccio focused on the BSB project, health and well-being villages. The aim of this project is to bring economic development to small towns in Campania, making them more recognisable outside the Campania region, redeveloping them and helping them to network.
Stefano Pisani, Mayor of Pollica, highlighted the future of tourism in the Cilento area at the BIT 2024 in Milan, thanks to the forthcoming opening of Pontecagnano airport.
Leonardo Costagliola, Councillor for Tourism of the Municipality of Procida, takes stock of how much the island has capitalised on the experience of Procida as the 2022 Italian Capital of Culture and on the island’s new tourist policies aimed at ‘roots tourism’, reconstructing the history of migration from 1830 to the present day.
Aniello d’Auria, Mayor of Gragnano, renowned for its PGI pasta, takes stock of the importance of excellent food and wine, stressing that experiential tourism is the driving force behind the many beauties of Campania.
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